Dr. Gregor Berz

Managing Director

Dr. Gregor Berz


  • Undergraduate and PhD degree in Pure Mathematics from the University of Augsburg, PhD
  • PhD Scholarship of the German Science Foundation (DFG), Graduate School at the University of Augsburg; „Control and Optimisation of Dynamic Systems“
  • Classic consulting carreer with Arthur Andersen Business Consulting up to “Manager” level with focus on group controlling, group consolidation, balanced scorecard und value based management
  • Establishment of a busines consultancy that specialises in the application of game theoretic methods to sales and procurement
  • Founder of the Institute for Applied Mechanism Design (IFAMD) GmbH
  • Expert for pricing and reverse pricing, temporarily at the service of Arthur D. Little and BBDO (Batten & Company)
  • Managing Director of the associated company Processbench GmbH with product analycessprocurement – software for price-regression-analysis
  • Member of Institute of SocioEconomics (ISE Munich)
    and Center of Conflict Resolution (CCR Munich Hub)
  • Adjunct Professor for Marketing, Strategy and Leadership at Kutaisi International University, Georgia

Publications about game theory:

  • How the “Auction Cube” Supports the Selection of Auction Designs in Industrial Procurement, 2021.05
  • IFAMD Market Commentaries 2012.04, 2012.11, 2013.06, 2013.11, 2016.09 and 2017.12, 2019.06, 2020.01, 2020.032022.05 and 2024.04
  • EEG-Ausschreibungen als strategische Aufgabe, Fachzeitschrift Energiewirtschaftliche Tagesfragen „et“, 2015.10
  • The Renewable Energy Dilemma, 2015.03
  • Connected Intelligence, B&C Insights, 2011.10
  • Eine gute Pricing-Organisation ist die halbe Marge!, B&C Spotlight, 2011.04
  • Nachhaltigkeit – Realisieren Sie den Wert Ihrer Corporate Social Responsibility?, B&C Spotlight, 2011.01
  • Höhere Preise durch gezielt reduzierte Preissensitivität der Kunden, B&C Insights, 2010.10
  • Pricing Excellence – Lassen Sie Ihr Geld nicht auf der Straße liegen!, B&C Spotlight, 2010.07
  • Feilschen mit System, Automobil Produktion, 2009.10
  • Geschickt verhandeln – Preise drücken, Harvard Business Manager, 2009.08
  • Effective procurement negotiations in the downturn, Arthur D. Little Prism, 2009.01
  • Game Theory Bargaining and Auction Strategies, palgrave macmillan, London and New York, 2015